These days, brand loyalty can easily make or break your supplement business. Without high levels of customer service and customer satisfaction, you’re unlikely to attract new customers or secure repeat buyers. Since the customer experience is paramount, how do you guarantee that your nutritional supplement business is going above and beyond when needed?
Do you take to social media? Do you try to score customer feedback? Or do you turn to your manufacturing facility and product development sectors to try and find untapped market potential? Here’s what you need to know about amping up the customer experience in the supplement industry.
1. Focus on high-quality products.
If you want insight into how your customers view your business, the first thing you need is to ensure that you’re putting out a product that you can be proud of. Whether you’re developing soft gels, capsules, tablets, or powders, your dietary supplement needs to be able to stand toe-to-toe with some of the industry’s heavy hitters. A great way to ensure that this happens is by taking a look at your formulation process. During the formulation of a dietary supplement, you need to be able to ensure that you’re achieving purity and quality from the get-go. Especially in the United States, the FDA regulates most dietary supplements pretty strictly.
One way to know that you’re getting high-quality products is by working with a supplement manufacturer you can trust. By pairing with a brand like Superior Supplement Manufacturing, you can rest easy knowing that each tablet, soft gel product, and the capsule is crafted with care and quality. If you’re looking for superior softgel manufacturers in USA, brands like Superior Supplement Manufacturing can help you craft custom formulas and private label products that will fit every customer preference.
2. Listen to your customers.
The voice of the customer (VOC) is crucial when you’re determining how to create a stronger customer journey. Whether you’re crafting sports nutrition gummies or are developing a new CBD powder, you need to take the customer journey into account. However, gathering customer feedback can sometimes be a handful. Between juggling different digital channels, setting up customer loyalty programs, and developing new products to match consumer preferences, you’re handling several different metrics all at once. Luckily, there are VOC Programs that can help you listen to the voice of the customer more closely.
The VOC platform takes the voice of the customer and displays their preferences and needs to you on a handy dashboard. This can help you improve your bottom line, foresee purchasing trends, make smarter R&D decisions, and adhere to best practices. Real-time customer feedback is useful for creating action plans that help you see how the marketplace is performing. This can help you develop unwavering loyalty and ward off churn.
3. Don’t forget about your employees.
A miserable employee can make for a miserable shopping experience. If you’re experiencing low levels of employee engagement, you’re going to have a hard time selling your soft gels, tablets, and powders. While text analytics and customer data are incredibly important, especially in the United States, it won’t matter how sophisticated your CRM is or how well-regarded your powders and soft gels are if you don’t have employees who are excited about your products.
Creating a healthy workspace helps you prevent turnover and ensure that employees are performing to the best of their abilities. Work on implementing a healthy work-life balance, especially for members of your R&D, social media, and sales departments. Avoid lengthy crunch periods that lead to burnout and low morale. Happy employees can easily boost customer satisfaction.
Whether you’re looking for VOC insights, help to develop a new soft gel, or are trying to track net promoter scores amongst employees, there are ways to boost customer engagement and enthusiasm without completely overhauling your business. It’s a smart, sensible way to ensure that you’re putting actionable insights to good use.